Charity Shop Girl launches partnership with Worthing social care charity Guild Care on second anniversary of her CSG brand on TikTok

Elaine Hammond
By Elaine Hammond
Published 7th Dec 2023, 16:52 BST
Updated 7th Dec 2023, 16:52 BST
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​Charity shop influencer Jen Graham has launched a partnership with Worthing social care charity Guild Care on the second anniversary of her CSG brand on TikTok.

Jen, known nationwide as Charity Shop Girl, was taken on a tour of two of Guild Care's superstores in Worthing and its new charity shop in Hove today. As well as shopping in the stores, she was shown behind the scenes.

Retail director Adam Rider said it was a fantastic partnership and with the charity due to open new shops in Southwick and Goring, as well as a dedicated top shop in Worthing town centre, he was looking forward to welcoming Jen back in the new year.

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Jen launched Charity Shop Girl CSG on December 7, 2021, by posting a video on TikTok and starting an Instagram page to share her charity shop finds as she travels the country to discover the best places to go.

Guild Care area manager Darren Bamber with Charity Shop Girl Jen Graham, who found a fabulous Hobbs dress and matching boots at the charity's Hove shopGuild Care area manager Darren Bamber with Charity Shop Girl Jen Graham, who found a fabulous Hobbs dress and matching boots at the charity's Hove shop
Guild Care area manager Darren Bamber with Charity Shop Girl Jen Graham, who found a fabulous Hobbs dress and matching boots at the charity's Hove shop

She said: "I didn't think anyone would ever watch my posts other than my kids."

But she has taken social media by storm. In the past 12 months, however, Jen has become an ambassador for The Air Ambulance Service charity retail stores, won a Glomama UK award for most fashionable mama, signed with Webbe Industries Management, travelled to Jersey with Jersey Hospice Care, helped set up a new shop from scratch with Reloved Revolution for Birmingham Hospice and become the face of Face Junkie.

Jen said: "I’m having the best time being CSG and I’ve made some incredible friends along the way. I’m ready and excited for year number three as CSG."