Asda launches Just Essentials range with food cheaper than Aldi - see price list

By Hiyah Zaidi
Published 6th Jun 2022, 13:04 BST
Asda is extending its rewards loyalty scheme scheme to an extra 32 UK stores (Photo: Shutterstock)Asda is extending its rewards loyalty scheme scheme to an extra 32 UK stores (Photo: Shutterstock)
Asda is extending its rewards loyalty scheme scheme to an extra 32 UK stores (Photo: Shutterstock)

Asda has launched a Just Essentials budget range, replacing its Smart Price collection, as people continue to struggle against the cost of living crisis.

The new range consists of 293 products.

Some of the food products available include fresh meat, fish and poultry, bakery, frozen and cupboard staples. 

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It will also include essential household and toiletry products, such as washing-up liquid, toilet roll, laundry powder, shampoo and conditioner.

Where will the range be available? 

Over 60 products will be available in stores and online this week, including fresh meat, fish and a selection of fresh produce, the Mirror Reports. 

The supermarket giant says 130 items will be available to buy by the end of June, increasing to 267 products by August 13.

The remaining 26 products will land in stores by the end of the year.

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Asda will stock the full range in all 581 of its food stores and online.

The supermarket says it will continue to sell Smart Price products until the phased roll-out of Just Essentials is complete.